Transit advertising is a good way to saturate a given geographic area with your recruitment message, particularly when used in conjunction with other forms of advertising in a "multimedia blitz." This kind of large scale recruitment advertising push works well when opening up a new facility or launching a long term HR branding campaign. Transit advertising – on the sides of buses, in trains or train stations, on bus shelters, etc. – offers many different options for every type of business and budget. For example, for non-profit organizations, transit advertising often offers greatly reduced rates for any unused advertising space in their inventory.
The digital age has also struck the transit advertising space as well. Many public transit stations now offer digital transit advertising opportunities that enable you to fine tune and adjust your message more frequently in response to changing conditions in the recruitment marketplace. You could even tweak your transit advertising message to the different audiences at different times of the day (e.g. rush hour commuters vs. weekend travelers). Whatever your specific needs, you can work with Mary Pomerantz Advertising to design a targeted recruitment campaign that utilizes transit advertising in a way that works best for you.